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3 Reasons Social Marketing is Better Than SEO
There are two sides of the blogging camp. Those that promote social marketing and those that stand by search engine optimization tactics. Which camp are you in? When you really think about it, what do you do to ensure that your post gets the most visibility possible? Do you rely on social marketing efforts, SEO, or both? With the recent Google Penguin update here's why social marketing is better than SEO these days. Social Marketing vs SEO It's true that you cannot fully devote your time to doing both of these things. Unless you're not living your life, then it just simply takes too much time out of your day to successfully complete a positive social marketing and SEO campaign together. That's why people usually take their pick between the two. I'm looking forward to the disillusioned people that will comment on this post telling me that they do these two successfully. When in fact, they are not fully devoting the true parameters of the concept. Sure, you can optimize your posts and still have great content. You can slightly monitor what you're writing so that it can contain your keywords, but the true SEO guru will go above and beyond just simply doing that. Here's why social marketing is better than the other … [Read More...]
How to Use Infographics to Drive Traffic, Engagement, Sales
Why do you see so many infographics? Because they work! In a previous post I wrote about interactive infographics I included a Harris Interactive research graph showing infographics are the fourth most compelling reason for reading content. 28% of those polled chose infographics as the primary reason they chose to read specific content. Check out the results quoted in this MarketingSherpa Case Study Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company: "By moving toward interactive infographics, the team was able to achieve a 1,000% lift in blog traffic, as well as significant lifts in social media followers and email revenue." Now that you know that infographics can bring you major traffic - plus sales if you use them correctly - let's discuss the pros and cons of each type of infographic available. Static Infographics Everyone has likely seen the standard type of static infographic. The advantage to those is that they are easily embedded into blog posts. The disadvantage is that they are now so common that they don't attract the attention they once did. Interactive Infographics These are harder to explain, so examples would make the distinction clearer. Here are … [Read More...]
My Recommended Reading From A Content Marketing Strategist
I have never done this before, but content marketing is an important factor in blogging and if you don't have an understanding of what content marketing is, then you probably need to heed to some of the conjectures about it because it can really help you bring your content to the public better. I'm a social marketer. This is my specialty. Perhaps you come to my site to get more tips on how you can drive traffic through social media updates, and that's great, thanks for coming! But I'm just like you. When I need tips for things I don't know about, I do the same thing you do. I scout the internet for solid sites that have great information about the things I need help with, which is why I'm writing this post today. Content Marketing Tips So if you're new to this whole idea, you may already know what content marketing is deep down because you're more than likely doing it already. However, let me just explain what it is that you kinda know in the first place. Content marketing is basically creating valuable content in your blog that will attract readers and buyers by getting their attention and helping them to perform some sort of action, whether it's through some sort of help on a topic, or either buying something … [Read More...]
The Psychology of a Twitter Marketing Strategy
If you've been reading the news, then you may wonder if having a Twitter marketing strategy is even worth it anymore! Google Plus seems to be passing all the platforms and is ever steadily creeping up on Facebook with the idea to knock them off of their King of the Hill position as social media favorite. But a Twitter marketing strategy is still important. Twitter is still a key platform for your blogging business and a great place to get traffic from. The people that are going to totally disregard Twitter, and jump ship over to Google Plus only will not be considered smart. Because, as you know, people still use Twitter a lot, and there is still gold in them thar tweets. Maybe your marketing strategy for Twitter isn't so great. That doesn't mean you have to totally give up and go somewhere else! I get it. You're probably having trouble getting followers, and you may also be having a tough time getting traffic too. But I just want to take a little time to tell you the up-side of your situation and how you can resolve it. Using Your Twitter Marketing Strategy & Psychology It's easy to get connected to people on Facebook and other platforms like this. You simply have to request permission from these people, and if … [Read More...]
How Colors Bring Out Emotions Psychologically in Social Media
If you've been one of the people that have been reading up on my ebook about social media psychology, then you can understand why I've been on this kick for a while now. Building social traffic is a great thing. But, as you will see in the image to the right, there is a fine line where you and your competitors meet. In that area is where you have to come up with original ideas that drive traffic to your site. Ideas that are romantically inducing to the reader. In a sense, if a reader just so happened to come across an update from a reliable source or your competition, and just so happens that you also have written about that very same topic, it's going to come down to the update and who has the most enticing post on that social platform. Emotion and Colors People don't understand this, but psychology is at play in everything you do online to attract attention. Whether it's making a sale, or driving traffic, there's a lot going on behind your eyeballs that you may not know about. As you know, what you say on your social media update is a big deal in order to get the type of positive reaction from the reader that you can. On the other side of that coin, what types of images you put into your social update is also a … [Read More...]
Cognitive Recognition in Social Media Marketing
Social media marketing is literally the driving force in most bloggers strategy. Let me paint a picture for you. You're probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. For some reason it's not working...and I may know why. There's a lot of things happening behind the scenes in your social media marketing. A lot of people really don't dive that deep into this sort of stuff, because you can find lots of articles about how to do the same old things over and over again, it's just different writing...but the same principle. Yet there are no definitive answers for the solution of social media marketing. Let me fill you in. Psychology of Social Media Marketing My last post covered convergence in social media marketing and that you only have 8 seconds or less to drive traffic to your site from your update. You may think that's not enough, but as a matter of fact, it's more than enough time to drive traffic from your updates, you just have to understand the functions of the brain to build your reader base. You have a great blog, but perhaps no one knows about it yet. That's the way it was for me anyway. You've got to entice … [Read More...]
Free Twitter Marketing Software Giveaway
I am so happy to announce that I am giving away one of the best Twitter marketing software tools that I have ever used before! Having trouble keeping your social media on schedule, or need to manage followers on Twitter? What about keeping yourself on social media 24/7? If some of your major concerns are with social media marketing, then allow me to explain to you how this has worked for me, and how it can work for you as well! The product is called TweetAdder, and it's probably the best Twitter marketing software out there for bloggers that are looking to get their blog noticed on social media today! How Important is Twitter Marketing Software? This is a pretty easy one to explain. One of the most powerful social platforms online is Twitter. Over 100 million people use Twitter daily. Whether to check their account status, update their tweets, meet new people, or just to get online and browse. So there is definitely a need for you to be on Twitter if you've got a blog. How This Has Helped Me About a year ago, I finally understood the importance of a social presence on Twitter. However, just like you, I had a problem...I didn't have time to stay on Twitter all day and update my tweets so as to keep my links in … [Read More...]
BMM005: The ONE Social Media Tool You Should Be Using
There's literally hundreds of tools for social media that you can use to build traffic, and create readership to your site. But are all of them really necessary? Here is a topic that I covered because I've gotten over 90 emails about which tools you should actually be using and which one's are the best! What You Will Learn: The common misconceptions of using tools Why tools aren't the foundation How to bring traffic to major sites with just one and not the masses Why this doesn't give you a right to skip social media Understanding the tools in itself Listen to the podcast and see which one's I prefer! Show Notes TweetAdder Free Trial Social Oomph Free Trial Schedule Google Plus Posts With DoShare … [Read More...]
