Everyone is talking about the new upcoming Facebook Graph Search and how it is going to affect the online business owner. And it will. As of now, if you are using Facebook to simply post updates in the hopes that people will see and share, that dream could vanish when Facebook Graph Search comes out soon.
If you are one of the lucky people that has been able to test out the beta version of Facebook Graph Search then you already know how important this beast is going to be to the social media blogger.
What is Facebook Graph Search?
First of all, this is a refined search engine within the confines of the Facebook platform. In a sense, it works kinda like Google works. It picks up keywords and content when the user searches particular things and brings it back to them on a silver platter. It also uses the determination of the connection of a person in this social media network.
Three things that Graph Search looks for is keywords, content and connection. I wanted to repeat that just in case you missed it.
Now, are you ready for Graph Search?
Making your content searchable is important when this comes active. The things that you can do right now is to edit your Facebook Fan Page to include some of the keywords that you are hoping to reach people with.
In my case it is “social media marketing”. So I frantically had to edit the About Section on my fan page and make sure that I had the necessary changes made. Turns out, for the most part, I lucked up and already had it in there. Also make sure your page is identified in the right category as well.
What Does Facebook Graph Search Mean For The Blogger?
You already know how hard it is to get on the first page of Google. Building links and writing great content is a necessary must to even attempt to make this happen. However, as I’m looking more into Graph Search, I’m finding out that it is going to be almost identical to the Google search engine in terms of searching for things.
What’s a blogger to do? If you’re already having problems getting to the first page of Google, and then Facebook rolls out yet another wall for you to break through, is it a means to give up?
Who cares about the Facebook Graph Search anyway? Do your best to make all of the necessary changes that will help you in the searches, but when it comes to actually worrying about it, don’t. As long as you’re doing your part in reaching out to people, creating great content, and doing what is humanly possible to show up in this ridiculous thing, then I wouldn’t get my underwear in a twist over it.
Remember, Facebook is rolling this new search engine out because it helps the user. That is what is always important. The user/reader.
Should it Scare Me?
Although Facebook Graph Search may seem daunting and scary at first, you’re going to end up figuring it all out anyway. As long as you remember to engage the user, bring value to the table so they are compelled to share, and always provide the best content possible.
This new search result will allow you to find more people that is related to your niche and what you’re talking about. It will be a way for people to connect with each other on a more narrower and targeted scale. Should it scare you? No, embrace it, just like you have always done. Learn it and move on! It’s not the first change made to social media and it won’t be the last!
What are some of your ideas about Facebook Graph Search? Do you have any suggestions on the subject? I would love to hear them!