One day, there was a man that fell down a hole. As he scrambled to reach the edge, doing everything in his power to get out, he realized that nothing he could do was going to work. He was stuck. He waited for someone to pass by.
“Help!” He screamed, when someone came close. A man peered over the edge, “I’ll get you out!” He said, as he scurried to get a ladder.
Ladder in hand, the man in the hole put it to its highest setting and climbed up. It was of no use. The ladder was too short.
The man above him gave up and left. Minutes later, another man passed by and heard his cry for help. He returned with a rope and tossed it down to the man, but alas, it was too short. The man couldn’t even reach it to pull himself out.
When that man gave up and left, the man in the hole started to freak out a little bit. ”I’m going to be stuck down here forever!” He thought to himself.
Just then another man looked down into the hole. The man trapped looked up with hopeful eyes.
Without a moment’s hesitation, the man above jumped down into the hole.
“What are you doing?” The other man screamed! “Now we’re both stuck in this stupid hole!”
“No we’re not.” Said the man that jumped down, “I’ve been in this hole before, and I know how to get out!”
If you’re wondering what the point of me sharing that with you was, then let me say this: There was no point. My headline led you to read the post introduction, and my first paragraph was good enough to get you to read the second. Since I have your attention, let me tell you one more thing: You have to keep people hooked on your content if you want to get links. People don’t share things they don’t read.
The Chronological Order of the Share
Trust me, I’ve been in that hole before. Let me show you some pointers on how to get out of there.
The first thing you’re going to want to do comes with the blog post title. If that’s not catchy, then they’re not coming. I’ll get back to these in a moment, but right now let me summarize. The second thing you need is a strong social media update. Too many people today write the great content and the titles, but forget about the update. Don’t let anyone fool you. It’s as important as the whole blog post itself! The third thing is the content. Not saying that the content isn’t important, but to a reader, it’s the third thing they see. So we need to go in chronological order with how they will see everything.
Ok, let’s get more shares to your post.
The Blog Title
The main reason that the blog title is so important is not just for the post. It’s also for the social media update that you or others will share later. Of course you can have some text in your update (which I’ll cover later) that can bring people in, but if your blog title isn’t catchy, people just won’t be interested.
Remember that show “How I Met Your Mother”? There is one character on there that really grabs my attention. His name is Barney Stinson and there is a catch phrase that he says that relates to how your blog titles should be…LEGENDARY!
That’s it. Create blog post titles that are just that. Legendary. Forget about the “10 Steps to blogging” or the “15 ways you can make money online” titles. Everyone is doing that, and, while it’s very enticing to the reader, they’re not legendary titles…they’re just the “norm” and what everyone else is doing. To break out in the blogging industry, you have to break away from what everyone is doing.
How to create Legendary Blog Titles
Sadly, there is no certain recipe for you to follow. It depends on your imagination and your thoughts about a certain topic. How much can you entice the reader? Usually post titles that tell people how to do things are a good way to go…but you don’t want to fall into the same rut that everyone else is in. Find your niche in this industry, one that can define you, and watch as people start calling you an authority on a certain subject just because you have given some extra thought to your blog post titles.
The title is important because that potential visitor will be looking at it when you share it to social media, and when others share your post to social media. The average Joe that shows up on your site to share is more than likely not going to write any promotional content for you when they share. That’s why it’s very important to have the blog post title as perfected as you can get it…make it legendary.
The Social Share
If you haven’t read anything on my blog, you’ll want to start out with some of my Social Media Psychology posts. These will really help you when it comes to the social media sharing side of the blog post.
What aggravates me is that a lot of people aren’t really thinking about this part. Why not? It’s still marketing isn’t it? Probably one of the most important aspects of your marketing too! You are venturing out into the public with your material and presenting it to people that have never seen your site before.
So why do people just merely write crap in their updates?
I’ll never know, but one thing is for certain, it’s one of the most important things that you can do to bring people to your site.
Ok so you have the blog title written to attract. You have already written the post and now it’s time to share. Too many words in the update and people aren’t going to read, not enough, and they’ll think it’s not important.
There is a middle ground when writing your updates. Make it short enough to grab their attention, but long enough to make a light bulb go off in their heads. Sparking an interest in the update is a very important thing to be able to do.
One of the most important parts about social media marketing is making yourself visible. If you’re not being seen, then you’re not getting traffic. That’s the sheer simplicity of it. There are great tools to use to build your visibility around the clock that you should be using as well.
Sparking the interest:
More often that not, you’re going to be trying to attract other marketers. People that are just starting out in the business or people that have been here a long time. It’s highly unlikely that someone from a dog collar site is going to want to come to a site that is about cats. But that same person WOULD show up if you were telling them how to build on their social sharing like I am now. That relates to anyone that has an online business. Anyone can come.
But what do you do when you have such a wide audience? There should be more people coming, right? Well, it depends on the update that you send out.
Sparking the interest is always something hard to do. If you’ve read my posts about social psychology, then you already know that reticular formation plays a huge role in the readers brain. Please check out those posts or this won’t make any sense to you
Once you have read that, you will understand that people more or less are prompted to be interested in what you have to say just from what your update says. Keeping it short and interesting is the key factor that can make a lot of traffic come from social media. It’s also been proven now that on Google Plus, having people simply +1 your post can affect your social signal as well. That’s why it’s so important to have an update that can reach out to someone, slap them in the face, and say, Hey! Pay attention to me!
The Blog Post
Now they are here. You are here. You want to encourage them in every way possible to hit those share buttons…wherever they are, and make them available and easy to get to as well.
And for goodness sake make the content great! There’s nothing I can’t stand than someone who has gotten my attention from social media and then bomb’s the content.
Research. Write. Give helpful links. They are now on your turf. The first couple of sentences are the most crucial to the reader because they are either going to be interested in what you have to say right away, or they’re going to leave. Simple as that. One thing I really like was this graphic from Derek Halpren of SocialTriggers.com. He created this easy to read and understand infographic that will show you what you need to do to keep the reader from leaving.
The Final Thought
Always make it interesting. Whether you’re picking an image for your blog or writing the update or actual post. You always need to keep in mind that the reader is just about to leave…what can you do to keep that from happening?
I love to fish. When you fish, you have to have the right type of bait. Same thing applies. Dangle the right thing in front of them and watch as the shower your blog post with social shares!
Oh, by the way, would you mind sharing this for me?