Google Plus marketing is still a fairly new idea to a lot of people. In the past year it has almost passed every major social media platform as the most popular, except for Facebook, and I feel that it won’t be too long before they overtake them as well.
So, Google Plus marketing is something that you should be concerned with, especially if you make a living online.
Here’s how you can maximize your potential fully with Google+.
Setting Up Your Profile
The About Page
This is the first thing that you see when someone comes to visit you on G+. In the “Profile” tab, click the About section at the top. From there you will want to fill in every detail that you can about yourself. Don’t leave anything out, because the more you can tell people about you then the more human you look to them.
Some people forget to do this and it can really hurt them in the long run. When you seem more approachable, it is easier for you to get more followers on Google+.
Choosing your photo
On your personal G+ account, you want to choose a photo that is not too “business-y” if you know what I mean. The main goal, as I said above is to make yourself approachable. If your blog is about SEO or tech stuff and you put an image of that in your main profile picture, then people will feel like they are talking to a business and not an individual. Make it personal and put one of you on there.
How To Get More Followers on G+
This is the part we all want to do better at. Getting more followers can build your social presence and eventually drive more traffic to your blog.
Have you ever heard of the 80/20 rule? That’s where you’re supposed to share 80% of stuff that the reader wants to see or interact on and only 20% of promotional items or posts from your blog.
Who has time to do that? Who’s got time to look up a funny image just so you can cater to your readership on G+? Is that really necessary to do?
I know you have seen those people that post all day long those pretty images or funny images and you never see anything else from them. However, I realize that you have an online business and you want to make money, therefore you don’t have time to waste with pictures of cats.
There is a remedy where you can get more followers though.
If you’re new to Google Plus, you will want to share the people that are in your niche, and doing what you’re doing. For example, there’s a site called Dashburst that generally does the same thing I do. If I wanted to get more followers, I would share every post that was relevant from Dashburst on my timeline.
Don’t pick just one person or business to share. Take your 80% and scatter it among 5-7 people or businesses that have large followings. Check out the video below, even a professional social media expert on G+ says that if you comment and interact by sharing or plus 1′ing his posts that he will eventually start to notice you!
Only Half The Battle Is Won
Once you start to understand that you need to be interacting on these professional Google Plussers updates to get more interaction on your’s, then only half the battle is won. When they start to notice you, and start plus 1′ing you as well, then you will be seen on their feed with their followers. This will allow other people to circle you on G+. Because if a pro is plus 1′ing your posts, then it must be important.
The other way that you can get involved with getting more shares is by joining a circle share group. This is where a lot of people can end up circling your profile all at once. In one month, I have added over 1,000 people to my Google Plus account just by doing simple circle sharing tips that I found online.
The Final Word
Google Plus marketing is not for the faint of heart. There is a lot of Google Plus marketing techniques that you can do to entice people to interact on your updates. These are the best ways to help build your Google Plus marketing to a better level to where you can get more visibility on your G+ account. The final word is: be consistent on G+. Just like everything else, it’s going to take time to build your following and get your traffic flowing steadily from this platform. But once it does, it’s going to take off because Google+ will eventually take over the number one spot from Facebook.