The Psychology Behind Traffic From Social Media Sites

Social Media sites play a huge role in keeping the breath to our blogs.  Whether you like to hear it or not, psychology does play a big part in bringing traffic from these sites.  Some people prefer to call it strategy, but the end result is the same.  Manipulating people with word play, to direct them toward your blog, where they will perform some sort of action.

I’ll get to the whole psychology of social media in a second, but for right now I still want to stand behind what I have always said.  Build relationships!

When you are an authority figure, you don’t really have to worry about driving traffic.  Having successfully built your brand, your readers will follow you off the edge of a cliff if need be, however, most people have not made it that far yet and I want to show you something cool that will really boost interaction and help you with getting to know more people.

Social Media Sites for Interaction

Social Media Examiner
A few months before I made the final cut for Social Media Examiner’s Top Ten Social Media Blogs of 2013 I found this awesome site.

social media examiner

Photo Courtesy of Social Media Examiner

The content notwithstanding, it’s awesome and can really help you understand more about social media, but the owner, Michael Stelzner, has created a free community that goes along with this blog.

The way you can benefit from this site is what I’ve been preaching forever. It’s just another great way for you to interact with other bloggers and social media experts and can really improve your reach and sociability online.

They have 3 different groups that you can join:

  1. Blogging- In the blogging group, you will find popular bloggers such as Kristi Hines of Kikolani.com and Ileane Smith of Basic Blog Tips.  It really is a great place to discuss different blogging strategies and another way to open up another door for the traffic to come rolling in to your site.
  2. Facebook- This is the second group that they have to offer.  Even though I don’t understand why they just didn’t create a “social media” group, the Facebook group is really directed towards different social strategies for this awesome giant.  People are willing to connect and speak of various subjects all related to Facebook.
  3. Small Business- To be honest with you, I haven’t even had enough time, with joining the Facebook and Blogging groups, to even take a look at this group.  The information that I get from these two groups keeps me busy enough that I basically am prevented from branching out to the small business group.  However, if this group is as effective as the other two, I can almost guarantee that you are going to benefit from it.

One thing that SME really brings to the table besides their great content is the ease and effectiveness with which you can take social media sites like your’s and build relationships with it very quickly.

You must realize that a lot of the people on SME are experienced bloggers or social media nuts of some type and they have already grasped the idea of what creating contacts can do for your business.  When I joined, I immediately made friends…and it wasn’t anything I did, it was because of the people reaching out to me. (Which has been a first in my career).

Here is a list of other social networking sites

Why Social Networking?

For people like me, social networking is the only route to take. Having to rely on my skills as an SEO guru would just end up embarrassing myself. However, I prefer to build my clientele through social networking. It’s much easier, and it’s faster too!

It’s a common mistake that after you write a post, you share that post to Twitter, then Google+, then Facebook, etc. But ask yourself, after that, after all of those shares and the attempts at driving traffic to your website from social media, what next?

What are your plans for promotion? What are your plans for marketing that content to get traffic?

My friend Lahaul Seth wrote a very interesting guest post the other day about some content marketing sites that you can use to build traffic, and I would like to take it one step further and detail some little things I see that are missing in some of the blogs I have been reading as of late.

The Psychology of Social Media Sites

social media sitesYou have to ask yourself: what are people looking for on social media sites?  A lot of them are searching for content that will touch them in some sort of way.  When you can create a reaction to a reader, then, congratulation, you have just performed a psychological effect on someone.

Always remember to bring content that involves and engages the reader, especially on a personal level.  Some kind of something that provides a reaction on their part.

There are a couple of “strategies” that you can implement on social media sites that almost everyone will react to.

  • Acknowledgement- Let’s face it, people want to be mentioned.  Especially when you are praising them for something they have done, may it be a great blog post, or just to mention them in some way.  I know how I feel when someone tags me on social media, after sharing my posts, and tells everyone how great it was!  Not only does this make them feel good, it also includes them in the social discussion and makes them feel part of something special that’s going on.
  • Pay Them Attention- This is also true for just about everyone, and I guess you can say that this is basically the same thing as acknowledgement, but when you acknowledge someone, you’re not formally talking to them, but rather AT them.  When you pay someone attention, you are one-on-one with that person, meeting their needs, or just talking to them.  This is where most people fall short in their psychology/strategy because a lot of people feel that this is just too time consuming.
  • Appreciation- My favorite thing.  The best part about this is you can appreciate someone by acknowledging them AND paying them attention at the same time.  This is how I met one of the most popular bloggers online, by consistently sharing posts from them, and then finally asking them for some sort of help.  After it was all over, I had met a great confidant and ally!  Appreciation is easy when it comes down to something like this.

Since social media is still fairly new, people are starting to use it more and more for their businesses or blogs.  It’s not really certain how psychological word play affects people online, but we know that it does, and can, boost your integrity on these platforms.

Psychological Affect of Word-Play

What would you do if I had a product that would guarantee you 1,000 visitors to your blog, but I can only sell 100 of them?

Forget about it!  You would purchase, wouldn’t you?

Taking things away from the reader on these sites is a great way to get someone to perform action.  In my experience, when people see something good, but there’s a chance that they may not get it, they usually rush to get it before someone else does.

Which takes into account another aspect of the psyche of the reader…

They’re greedy.

Writing great posts is just part of the job, but when you can implement some psychological word-play into the mix in your social media updates, you are going to see a bigger result in your traffic.

Why Your Traffic May Be Lacking on Social Media Sites

So social media should be the easiest place to get your traffic.  However, there are still people suffering.  Millions of people passing bysocial media sites their updates and links only to scroll to the next one.

Why is that?

You’re title isn’t working

Speaking with social media traffic in mind, it doesn’t matter how strong your blog post is, if your title doesn’t grab them on these platforms, then let’s face it, they aren’t coming.

You can find multiple posts on the Google search engine that relates to “how to write catchy titles”, but as a post on Copyblogger says, you have to build authority for yourself before anyone will listen.

How do you do this when there are millions of bloggers just like you screaming the same thing? The way you capture authority with your audience is to scream louder, right?

What I mean is that you need to basically re-invent the wheel all over again, except build it on your specifications. Drive something home that you can be proud of and stop following the masses.

Different authority figures that blog are easy to spot because they’re the one’s with 500 social shares. They have their audience, so it doesn’t matter whether or not their titles are catchy. People already know that their content is amazing. They have built a fortress of content around a stronghold of content that will stand any scrutiny…

Assuming that your content is “scrutiny-worthy”, the only thing left is bringing the visitor from those social media sites, and having a catchy title is the first step in doing this. Bring some “sham-wow” to the table and re-invent the way you reach out to your social media friends.

You haven’t established yourself

As with anything, building a community of readers takes a lot of time to do.  Building on the psychological strategies as listed above will go a long way to help you build more relationships and trust with new readers.

My name is Wade Harman. I’m a full time blogger with a degree in Psychology. I show you how to spark an emotional reaction, get people’s attention, and encourage them to take action!

Let me help you drive targeted traffic through social media strategies that I have researched and use myself!

Let me coach you and see how my strategies in social media can help YOU drive targeted traffic!

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Comments

  1. hey mate,
    i m totally convinced that social media sites play a huge role in keeping the breath to our blogs. psychology plays an indispensable role in manipulating traffic from social media sites.
    thanks for such an information :)

    • Sure thing! You can’t just plop an update on Facebook, Twitter, etc and hope for the best. To get the maximum results, you need to strategize your wording.

  2. Words can change and influence everything. If you know how to use words and what people to use them with you can be successful in anything.

  3. This Information will help your business in promoting your product or services. Social media sites are a great help in business in terms of promoting your sites and brand. We need to understand how it works first . You have to understand first all of these to have an efficient job.

    • Yes it does go a long way in promoting different things from a social standpoint, but the thing you want to focus on is the social reader. They are on another site and you want them to come to your site, you want to peak their interest in such a way that they will click your link, and not only click your link but perform action on your site. You can actually do this from a few psychological and well placed words.

  4. Thank you for your article! I still find it a bit of a challenge to master the networking part . Having a niche site you have a restricted audience so I guess you have to pay attention to have a catchy title and write as much as possible about trendy topics. For the accuracy – what can I say-my English has improved since I started blogging and you are right- it makes a serious difference if you want constant readers.

  5. hey Wade,
    Nice post with great information and I really enjoyed this post while reading . Social media sites really helps to drive traffic but I think by commenting on others blog or by guest posting is the best way to drive more traffic to our blog. Thanks for sharing this post.

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  1. BizSugar.com says:

    The Psychology of Traffic From Social Media Sites…

    Did you know that psychology is used to manipulate traffic from social media sites? Whether you know it or not, if you have tried to use word play to get social media visitors to your blog, then you have used some sort of psychology on them. See differ…

  2. Blokube.com says:

    The Psychology of Traffic From Social Media Sites…

    Bring traffic from social media by using psychological word-play to manipulate traffic to your site. See how psychology plays a huge role in getting traffic….

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