How does Google+ for small business work? That is the question we will answer today. In order to understand the topic fully we must evaluate the different tools Google+ puts at your disposal.
Google Communities are a tremendous resource for any small business owner. Within these communities you can find a variety of niches filled with a number of like-minded individuals, from Photographers to Bikers to Internet Marketers. Whatever your market, there is a niche for it on Google+ Communities.
The key is to use the Google+ search feature to find the right group for your needs.
Once you have found a good community, get active. Do not just post information about you, but also comment and +1 other members’ posts. Connect with community members directly, and start up conversations with them. Just like you would connect with people offline, take time to build professional relationships online.
The next tool to help Google+ for small business owners work is Google Authorship. Google created Authorship about a year ago to help individual authors build their search brand across different blogs and social networks.
Using your Google Plus profile you can then provide Google with a footprint of your activity on different blogs. For example, if you are blogging on BloggersMakeMoney.Com then Google will use your profile link to connect your profile to your articles.
If you then decide to blog on SocialMediaExaminer.Com you use the same profile link. Just like traditional linking strategies increased your sites search engine rankings, regular guest posts done correctly with Google Authorship can affect your site traffic, because Google tracks how many sites you create quality posts for throughout the web.
The final Google tool that can help your small business is Google Hangouts. Google Hangouts changed the game for video conferencing when Google Hangouts On Air started. The ability to create live video hangouts that stream straight to YouTube has redefined how businesses hold events online.
Just like Google destroyed a number of email providers with Gmail and analytics companies with Google Analytics, so too have Google Hangouts changed how businesses connect online. Now you have a platform designed to connect businesses that can also record the event and offers broadcasting features that are a tremendous boon for marketers.
The Best Approach to Google+ for Your Small Business
The tools we discussed are just a small sample of what Google+ has to offer. If you are new to Google+ the best approach would be to play around with the different tools available. Then find out from your clients how they use Google. Integrate their answers with your findings and develop a strategy that works for your business.