It’s no secret that guest posting can be a great way to make yourself visible. Over the year and a half that I’ve been doing this, there have been countless numbers of guest posts done by me on other sites. Even now, I still make an exception for some friends of mine and post something for their blog.
But what is the rules for guest posting? I’m not talking about the site owners rules, I’m talking about the rules of content. Do you give your best content always? Or do you save the best for your site?
Let’s talk about this topic.
The Pro’s & Con’s of Doing a Guest Post
Ever since I first started blogging, I had always heard of getting guest posting gigs at different sites. It was, and still is, a great way for a new blogger to get noticed by people in their niche, a good way to build a social following, and a great way to build links for SEO.
If you could get your guest post accepted on a very popular site, it was almost guaranteed that your traffic would spike and you would receive faithful readers. Especially if your content was great!
The downside of doing a guest post on someone’s site is that you give that information to THAT site and not your own. This is where I see a flaw in the guest posting system. Most people are submitting their guest posts for review on these popular sites, but are not giving their best work. This in turn makes for less than perfect content, which basically puts everything that I just said that was positive about guest posting in jeopardy.
If you’re going to guest post:
I recently received an invite to guest post on a popular site called Dashburst. I immediately got some things that I had been working on together and created some content for a post that I was going to publish on this blog called A Useful Idea For Social Media Psychology.
I treated that blog like my own. I researched the content before I wrote it, and I gave link referral’s to my information that I gave. I genuinely wanted to give great information, not because that site gets more visitors than mine and that I could benefit from the traffic, but for the simple reason that I realize that the reader is the most important thing about a blog.
If you’re going to guest post and give away your privileged information, then go “all out”. If you are going to create content that is sub-par just to get the perks of a guest post, then don’t do it. Save that post for your own blog. It will save everyone a lot of trouble all the way around.
Recently, I have been visiting a lot of blogs that accept guest posts on a regular basis and I have been shocked at the content that has been published on these sites. Once reputable about social media and search engine optimization, their content is less than par. The guest posting that is being done is simply being done by people wanting the links back from these high ranking sites. You can tell that their content hasn’t been researched or had any thought given to it.
Save Your Guest Post
If you’re not going to write quality content every time you sit down to create some piece of information, then you should just forget guest posting for a while and concentrate on your own site.
There is also the question of publishing the content. Of course, Google likes it when you publish content every day. But you are insane if you think you can post great content every day for the life of that blog. It’s just not going to happen. So, while the SEO benefits are great, your content and readership will suffer because of it. If you’re doing it, stop. The reader can tell when they’re getting sub-par content, they’re not idiots.